Your domain name is connected to a series of letters and numbers called an IP address which solidifies your online address. Domain names not only add credibility to your brand or business, but also help visitors find you online. Having a branded website can help attract visitors to your business. You can increase your online visibility through marketing and rank higher on search engines with the help of SEO. Without a domain name, people would have to remember your IP address. This could be confusing to remember or easily forgotten and would ultimately prohibit you from ever growing your website audience.